Why? Innovation starts with questions

I saw this photo on the MaRS Blog. The topic was on innovation. How can we start revving the engines of innovative thought? Start asking "Why-s" questions, like why do we market this way, or why do we produce our products that way. If we have good answers then we should keep it that way, but if it's more like "Because we always have" of "I don't know" or "We didn't have the resources to do it another way" then it might be time to ask questions like "What are ideas around improving our production process, our branding, or our customer service."

The awesome photo is by stringberd http://www.flickr.com/photos/stringberd/