This blog will feature writings, blog sites, and websites on BrainReactions, innovation, brainstorming, customer co-creation, innovative products and services, good books, cool bands, and other musings.
Wednesday, August 15, 2007
Collaboration
I joined TED recently. TED is an annual conference of some of the most innovative people. The conference is all about spreading ideas, open innovation, increased knowledge . Although the conference is quite exclusinve, they will now share their information with anyone. Just go to http://www.ted.com/ and become a member. You can then listen to speeches by Jeff Bezos, Bill Clinton, Anna Deavere Smith and Jane Goodall. I highly recommend checking it out.
Collaboration continues to be a hot topic and, in my opinion, a sustainable way to do business. TED has a dozen talks on collaboration. Go to http://www.ted.com/index.php/themes/view/id/19 to check it out.
Sunday, August 5, 2007
Check out Corante--an Innovation Blog
Suw Charman writes a great blog on innovation and new media called Corante. She recently wrote an article titled, "Where's Your Innovation" discussing Project Red Stripe at the Economist and moving on to wider issues of innovation and media in general.
A few of the points I found important were:
Innovation does not have a size...it can be a small change that helps solve a big problem.
Innovation is not in a vacuum, and anyone might have a solution, including young people and customers.
Innovation will succeed in business when the business accepts innovation as part of their corporate culture.
It's important to stay connected to technology and what's going on in the outside world and new media if we want to really be innovative.
And finally,
"Innovation is not a buzzword to be repeated in meetings, it's an action, a culture, a day-to-day activity."