Sunday, August 5, 2007

Check out Corante--an Innovation Blog

Suw Charman writes a great blog on innovation and new media called Corante. She recently wrote an article titled, "Where's Your Innovation" discussing Project Red Stripe at the Economist and moving on to wider issues of innovation and media in general.

A few of the points I found important were:

Innovation does not have a size...it can be a small change that helps solve a big problem.

Innovation is not in a vacuum, and anyone might have a solution, including young people and customers.

Innovation will succeed in business when the business accepts innovation as part of their corporate culture.

It's important to stay connected to technology and what's going on in the outside world and new media if we want to really be innovative.

And finally,
"Innovation is not a buzzword to be repeated in meetings, it's an action, a culture, a day-to-day activity."

1 comment:

M Taher said...

Julia:
Thanks for the lead: Brainstorming.
Stay connected, MT