Tapping into the Brain of Gen Y

There is an article about BrainReactions in American Venture Magazine.

My favorite quote is when Greenberg said. “The kids are not worried about the strings. Their mode of thinking is that there are no strings. They have not been beaten down by life yet.”

Life is wicked, but my creativity can survive!

Here is the first paragraph of the article. Want more? Click the link above.

If innovation and invention are the lifeblood of successful companies, from garage start-ups to global corporations, why not employ the brightest minds of the young generation to feed it?

BrainReactions, a Wisconsin-based start-up, is proving that innovation, as a unique discipline, should not be under-leveraged or underestimated. The company is building a reputation by selling professional brainstorming, featuring the creativity and quickness of Generation Y.

For entrepreneurs with stellar technology but a misguided market plan, or an established company with a product but no packaging— professional brainstorming injects what Larry Greenberg, director of business development, calls “outside insight.”