Below, I have posted the first half of an article about a new HP innovation, connecting wireless phones with cosmetics! You will soon be able to colorprint your face with your camera phone, and HP will send you appropriate suggestions for makeup shades. I also heard that HP has partnered with Coach to make stylish laptops. Way to meet the GIRL market, HP. Keep it up.
HP unveils mobile beauty innovation
HP is hoping to partner with global cosmetics firms to move its innovative mobile 'foundation colour matching' service from theory to reality.
HP has created an innovative system that blends the world of cosmetics and mobile technology, which it hopes to trial in the next six months.
The computing giant was approached by one of its customers - a large consumer packaged goods (CPG) company, which wanted it to create something technically advantageous to help it engage better with its 80 per cen female audience, according to Nina Bhatti, principal scientist in the digital imaging and printing lab at HP's Labs.
The result is a colour-matching platform for mobile phone images, which makes use of the company's imaging and mobility expertise.
"We're talking about an unusual juxtaposition of things. You don't usually associate HP with cosmetics or the retail mobile experience but that's what we've built here," she said.
"[The customer in question had] done lots things before like in-store kiosks but that is very expensive. We wanted to do something mobile and futuristic and realised that our target group was teenage girls as that's often the first time they experiment cosmetics. If you go to a very expensive department store there are women to assist you but they're often very domineering and might intimidate you into buying more products. Those women are just looking at your face but what if your phone could look at your face?"
HP unveils mobile beauty innovation
HP is hoping to partner with global cosmetics firms to move its innovative mobile 'foundation colour matching' service from theory to reality.
HP has created an innovative system that blends the world of cosmetics and mobile technology, which it hopes to trial in the next six months.
The computing giant was approached by one of its customers - a large consumer packaged goods (CPG) company, which wanted it to create something technically advantageous to help it engage better with its 80 per cen female audience, according to Nina Bhatti, principal scientist in the digital imaging and printing lab at HP's Labs.
The result is a colour-matching platform for mobile phone images, which makes use of the company's imaging and mobility expertise.
"We're talking about an unusual juxtaposition of things. You don't usually associate HP with cosmetics or the retail mobile experience but that's what we've built here," she said.
"[The customer in question had] done lots things before like in-store kiosks but that is very expensive. We wanted to do something mobile and futuristic and realised that our target group was teenage girls as that's often the first time they experiment cosmetics. If you go to a very expensive department store there are women to assist you but they're often very domineering and might intimidate you into buying more products. Those women are just looking at your face but what if your phone could look at your face?"
Posted by Maggie Holland at 1:50PM, Wednesday 11th July 2007
To Read more go to: http://www.itpro.co.uk/news/119531/hp-unveils-mobile-beauty-innovation.html.
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